Privacy Policy

Data protection is a matter of trust, and your trust is very important to us. We respect your personal and private sphere. The Protection and lawful collection, processing and use of your personal data (hereinafter briefly referred to as "data") are, therefore, very important to us. We would like you to feel safe when visiting our website. Therefore, we strictly observe the legal provisions when handling your data and would like to inform you about our current data collection and use of your personal data.

1. Responsible Party/Service Provider

The responsible party, as defined by the Federal Data Protection Act (Bundesdatenschutzgesetz), and at the same time the service provider, as defined by the German Telemedia Act (Telemediengesetz) is Vista Rasch GmbH, Friedrich-List-Str. 6, 70771 Leinfelden-Echterdingen (hereinafter referred to as "Vista Rasch").

If you have questions or comments that relate to this Privacy Policy or generally relate to data protection, please send them to this e-mail address:

2. Collection and Use of your Personal Data

For only informational use of our website, it is basically not necessary to provide your personal data. In this case we only collect and use the data that is automatically transmitted to us by your internet browser and which is stored in log files, the so-called server log files. The stored data include the following: date and time of access, name of the requested page, IP address of your computer, Referrer URL from which you visited our website, amount of data transferred as well as product and version information of the browser you are using.

IP addresses will be deleted or anonymized after termination of use. When anonymized, IP addresses will be modified in a way that details on personal or material circumstances can no longer or only with disproportionate investment of time, cost, and labor be attributed to an identified or identifiable natural person.

We evaluate the anonymized log file data sets in order to further improve our website and make it more user-friendly, to find errors more quickly and allocate server capacity.

3. Cookies

Cookies are small files stored on your device which store specific information and settings that our system needs when interacting with your browser. Basically, there are two different kinds of cookies: the so-called session cookies, which will be deleted when you close your browser; and temporary/permanent cookies, which are stored on your device for a longer period of time or, in some cases, permanently. This storage helps us to customize our website and offers for your needs and simplifies the usage for you by e.g. saving certain inputs entered by you, so you will not have to repeat these all over again.
Most of the cookies used by us are automatically deleted from your hard drive after termination of the browser session (session cookies). Furthermore, we do use some cookies that remain on your hard disk. This enables our system to recognize that you have visited our website before and which entries and settings you prefer. These temporary or permanent cookies (Lifetime of 1 to 2 years) are saved onto your hard drive and delete themselves after the predetermined lifetime. It is especially these cookies that help making our offers more user friendly, more effective and safer. These cookies allow us to collect and analyze data to come up with strategies to improve our website. The sole purpose of these cookies lies in adjusting our offers to the customer requests in the best possible way and to make surfing on our website as comfortable as possible to you.
The cookies used by Vista Rasch are never used to store any personal information. Therefore our cookies cannot be traced back to an individual user and they are not relatable to you. Once a cookie is activated, it is given an identification number. Assigning your personal data to this identification number is not possible at any time and will not be carried out. Based on the cookie technology, we only receive pseudonymized information, for example, on the pages of the Website that have been visited and the products that have been viewed, etc.

4. Google Analytics

Google Analytics is a service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses “cookies”, i.e. text files, which are stored on your computer and enable an analysis of the use of our services by Google. The information gathered by the cookie about the use of our website (including your IP address) is transmitted to Google and is stored there. We would like to point out that on our web sites, Google Analytics was expanded by the code “gat._anonymizeIp();” to ensure an anonymized collection of IP addresses (so-called IP masking). At our instigation, your IP address is therefore only collected by Google in abbreviated form, which guarantees anonymity and does not allow any conclusions as to your identity. Thereby, your IP address will first be abbreviated by Google within the member states of the European Union or in other states which are contracting parties to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and abbreviated there. Google will use the said information in order to evaluate your usage of our website, to compile reports on website activities for us and to provide us with other services associated with the use of web pages and the Internet. The IP address transmitted by your browser in the context of Google Analytics will not be put together with other Google data. A transmission of these data by Google to third parties only occurs on the basis of legal stipulations or when processing order data. In no case will Google put your data together with other data collected by Google.
You can prevent the storage of cookies by making a corresponding setting in your browser software. However, we would like to point out that this will possibly prevent you from using the functions of our websites to their full extent. In addition, you can prevent the collection of the data produced by the cookie and relating to your use of this website (including your IP address) for Google and the processing of this data by Google by downloading and installing the browser plug-in available under the following Link.
More information on Google Analytics and data privacy can be found at

5. Right of Access to Personal Data

According to the Federal Data Protection Act, you have, among other things, the right to free information about your stored data and the right to correction, blocking or deletion of this data, if applicable.
We take the protection of your data very seriously. To ensure that personal information is not disclosed to third parties, please send your request via e-mail or letter along with clear identification of your person to:

Vista Rasch GmbH
Friedrich-List-Str. 6
70771 Leinfelden-Echterdingen